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Know when your market moves.Know what to do next.

Moso keeps your market intelligence current, works out what each change means for your company, and gives you evidence-backed plays to act on.

From your URL to your first plays. The same day.

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Luke Johnson
Inboxwatching 14 sources
What changedSignalMateriality
Forge/platform is serving in French on your global domainDriftUrgent
ChatGPTYou dropped off ChatGPT's “best AI app builder” answerAEOMedium
ForgeYour “flat pricing” ads point to a page still showing usage tiersDriftHigh
LovableLovable launched 20 “ship in a weekend” adsAd intelMedium
vibecraft.aiNew competitor emerging, vibecraft.aiNew entrantWatch
LovableLovable raising $300M at $13.2BMarket newsWatch
Agent
Ask anything, / for skills, @ for context
Inboxwatching 14 sources
What changedSignalMateriality
Forge/platform is serving in French on your global domainDriftUrgent
ChatGPTYou dropped off ChatGPT's “best AI app builder” answerAEOMedium
ForgeYour “flat pricing” ads point to a page still showing usage tiersDriftHigh
LovableLovable launched 20 “ship in a weekend” adsAd intelMedium
vibecraft.aiNew competitor emerging, vibecraft.aiNew entrantWatch
LovableLovable raising $300M at $13.2BMarket newsWatch
Agent
Ask anything, / for skills, @ for context

The problem

AI outputs suck because of stale context.Keeping context up-to-date is a full-time job.

market-context — Explorer

EXPLORER

market-context
competitor-tracker-FINAL-v3.xlsx6w ago
market-scraper.pyerror
Marketing OSsync failed
market-notes.md84 pages
icp-personas-2024.pptxoutdated
competitor-screenshots/1,204 files
positioning-prompts.docxv9

Context maintenance is a full-time job

You didn't sign up to manage scrapers, API keys and databases. Suddenly that's the job.

“You need another full-time job just building all of that stuff in AI and maintaining it.”Marketing consultant

Slack — Meridian & Co
M
go-to-market12 members
JD

Jordan 4:12 PM

Just lost the Meridian renewal — they moved to Clay's new per-credit plan. Did we know their pricing changed?

😬 2
You

You 4:31 PM

…their pricing page changed three weeks ago. We never saw it.

Message #go-to-market

Context rots fast in dynamic markets

Markets move every week. Your picture of them doesn't, so you're always a step behind.

“Competitive intelligence becomes a stale spreadsheet or a panicked Slack thread. We react too late.”Head of marketing, B2B SaaS

ChatGPT 5.5
Write the launch post for the new feature

In today’s fast-paced digital landscape, teams struggle to keep up. That’s why we’re thrilled to announce a game-changing solution that empowers marketers to unlock…

this could be any product on the market. rewrite it
Reply to ChatGPT

Everything it produces is generic.

Sounding different is the whole job. It makes everything you produce sound the same.

“Everything sounds the same. Sometimes editing takes me just as much time as writing it from scratch.”Marketing lead, B2B services

Quotes sourced from real customer discovery (May–Jul 2026)

Introducing the Moso Market Graph

Self-maintained contextfor B2B Marketing.

Moso maintains living context across three pillars of your brand's market reality. Surfacing opportunities to win, and the plays worth making.

Deep company context

Your product, positioning, pricing and past campaigns, so every read starts from your reality rather than a generic prompt.

PositioningICP and personasProducts and pricingMessagingBrand and styleCampaigns

Sources (sample)

Google DriveNotionHubSpotSalesforceAttioWebflow

Market intelligence

What your competitors, your category and your buyers are doing, every fact pinned to where it came from.

CompetitorsAd intelligenceReviews and buyer voiceCategory narrativeSearch and AI visibilityNew entrants

Sources (sample)

GoogleChatGPTPerplexityGeminiGoogle AdsMetaLinkedInTikTokG2TrustpilotCapterraClutchRedditHacker NewsXYouTubeCrunchbaseGlassdoor

Business performance and feedback

What you did, what happened, and what your customers said about it.

Traffic and rankingsConversionAd resultsPipeline and revenueWin and lossSupport themes

Sources (sample)

Search ConsoleGoogle AnalyticsGoogle AdsLinkedIn AdsHubSpotG2TrustpilotIntercomGong

Use cases

Marketing intelligence agents that run 24/7. Keep tabs on competitors. Own your market position. Spot where to win.

Track competitors

Track competitor moves. Pricing updates, positioning changes, product launches and the campaigns behind them.

Competitorsmonitoring 5 competitors
What changedSignalMateriality
Cursor moved Pro to usage-based pricingCompetitorHigh
Bolt Cloud added databases and authCompetitorMedium
New competitor emerging, vibecraft.aiNew entrantWatch
Agent

Analysed

Agent analysis

Cursor pricing change

Cursor moved Pro to usage credits and indie devs posted surprise daily charges. Agencies cannot quote work that bills by the token. You pitch a bill they can predict. Here's the play.

+18
Sources

Recommended play

“Flat price. Predictable bills. Your code.”

Start this play →

Identify new entrants

New vendors surfaced the week they appear.

vibecraft.aiEmergingDirectTrack
groove.newEmergingSubstituteTrack
shipably.ioEmergingAdjacentTrack

Ad intelligence

Monitor competitor campaigns, key messages, what's new and what they stopped.

LinkedIn
Meta
Google

Sharpen positioning

Keep your positioning sharp. Own a narrative rivals miss, differentiate, and surface messaging drift.

Where your category competes5 players tracked
Ship speed
Full-stack backend
Enterprise and security
Predictable pricing
Templates and community
Agent

Analysed

Agent analysis

Value territories

4 of 5 competitors compete on ship speed. Predictable pricing is an open territory, buyers are hunting for it this week, and nobody claims it.

+9
Sources

Recommended position

Flat pricing and code you own, with the ship speed buyers expect.

Draft positioning →

Catch messaging drift

Every surface should tell the same story. Moso catches the ones that fall out of sync.

ForgeSponsored

One flat price. Ship client work.

Try Forge
forge.io/pricing

Starter · $0.02 / credit

Pro · $0.05 / credit

Live ad against live page · flagged 2h ago

Maintain differentiation

Know the moment a rival moves onto the ground you own.

vibecraft.ai added “Flat pricing. Own your code.” to their homepage

4 days ago · watch

vibecraft.ai

Read audience intent

See where your market is heading. What your buyers ask, how their intent is shifting, and how to get there first.

Visibility

50%

named in 2 of 4 buyer questions

Your rank

#3

of 6 in your arena

Sentiment

Positive

asked directly about you

Who AI names in your arena
Buyer promptWho's namedYou
“app builder with flat pricing”#1
“cursor alternatives”#2
“ship an mvp in a weekend”#4
“best AI app builder for startups”3 → 7

Catch demand as it moves

Buyer intent shifts fast. Moso shows you where it is heading.

Topics monitored
flat rate ai coding↑
byok coding tool↑
cursor alternatives↑
vibe coding usage based↓
vibe coding↓

Move with the category

The words buyers use, before they become the default.

Category narrative · AI app buildersself-maintaining

In the market's words

Buyers describe the space as prompt to app. The debate has moved from what these tools can build[S1] to what they cost to keep running, and credit anxiety now anchors most comparisons[S2].

Vocabulary map

TermWho uses it
“agentic coding”analysts and press
“vibe coding”founders and devs
The gap · the category talks model power. You talk ownership and predictability. Two tracks, one opening.

Dominant themes

Credit pricing backlash, code ownership and export, the shift from demo speed to production trust, and who owns the

12 sources · re-read weekly · updated 2 days ago

Power your AI

Give your AI a true market brain. Drill into any insight, strategise, and shape your next move.

Agent
Ask anything, / for skills, @ for context

Moso MCPcoming soon

Work with Moso inside your agent of choice.

> /get_competitor_diff cursor

● Ran 1 tool

⌊ moso__get_competitor_diff

● 1 material change · pricing

- Pro · 500 fast requests / month

+ Pro · ~$20 usage credits, overages at cost

changed Jun 2025 · backlash, CEO apology

· Grounded (3 sources · your live market graph)

>
▶▶ autoOpus 4.8 · via Moso MCP

Moso Tagcoming soon

Work with Moso directly in Slack.

Slack — Forge
F
competitive-intel8 members
P

Priya9:14

@Moso what did Cursor change this week and how do we respond?

MosoAPP9:14

Cursor moved Pro to usage-based credits. Heavy users report mid-month overages and the CEO apologised. Your opening is predictable pricing.

3 sources · reasoned from your market graph

View full analysis
P

Priya9:16

@jason should we respond, like today? 😅

Getting started

From your URL to your first plays. The same day.No data migration, no month-long setup.

yourcompany.com→

1 · Website URL

Start with your URL. Moso reads your site to learn your product, positioning and market.

ICP

Indie devs and small agencies

✓ confirmed by you

2 · Confirm your market

Moso infers your ICP, competitors and positioning. You confirm or correct, and your word outranks the machine.

Cursor pricing changeCompetitor
Predictable pricing is openPositioning
Named in 2 of 4 AI answersAI visibility

3 · First insights and plays

Your first briefing lands the same day. Positioning gaps, competitor moves, where AI names you, with a source on every claim.

watching · re-checked weekly

4 · Ongoing monitoring

Moso watches your market from then on. What changed, why it matters, and what to do next.

Connect your analytics and CRM to go deeper.

Design partners

Go deeper. Shape it with us.

We’re onboarding a handful of B2B teams as design partners. You get white-glove setup and early access to everything we build. We get Moso shaped around real teams and real markets.

White-glove onboarding

We configure your market graph with you, tuned to your positioning, competitors and ICP.

Early connector access

Drive and Notion for deep company context, plus your analytics and CRM, so your graph runs on your full picture before anyone else.

Every new feature, first

Recommendations, the system of action, and the learning engine, as we ship them.

A direct line to the founders

Your corrections and feedback set what we build next. You help shape the roadmap.

A handful of teams, chosen for fit.

Frequently asked questions

Your questions about Moso, answered.

B2B marketing teams in fast-moving markets. Heads of marketing, founder-marketers, and lean teams who need to know what changed in their market, why it matters, and what to do, without hiring someone to watch it full time.

Trackers tell you something changed. Moso tells you what it means for you and what to do about it. Every change is reasoned through your positioning, your buyers and your performance, so you get a play, not an alert. And Moso watches your whole market, not just your competitors.

No. Where you show up in AI answers is one lens of many. Moso covers competitors, ads, reviews, search, category and your own positioning, and reasons across all of it. AI visibility is part of the picture, never the whole product.

You could. The head of marketing we're building with did exactly that, running his own agents on competitor research for months. It worked, until keeping it fed, current and honest became the full-time job he was trying to delete. Moso is what that project becomes when maintaining it is the product.

Every claim carries a clickable source, and nothing unsourced ever renders. When your market contradicts itself, Moso shows both sides rather than quietly picking one. And your corrections outrank the machine permanently, so the graph gets more yours over time.

No, and this is the part most tools miss. Moso also watches the market against you. Where your own claims drift from what buyers say, where your positioning has gone stale, where you have slipped in search or AI answers. Some of the sharpest insights are about you, not them.

Not yet, and we are honest about that. Today Moso surfaces plays, specific moves with the reasoning and sources attached, and you decide what ships. Turning plays into finished, published work is on the roadmap. We would rather do the intelligence exceptionally than the execution poorly.

You start with just your URL, and Moso builds your market from public sources. Connect Drive, Notion, your analytics and CRM to deepen it, but nothing is required to get your first briefing.

Your data stays yours and never trains shared models. Workspaces are isolated, every action is logged, and data is hosted in the EU. You can export everything at any time.

A small cohort of B2B teams shaping Moso with us during early access. White-glove onboarding, early access to new connectors and features, a direct line to the founders, and preferential pricing that carries forward. A handful of teams, chosen for fit.